Website Planning - Great Return on Investment
Website Planning ROI
Projects of all types, but especially software projects,
tend to hit obstacles on a weekly, or even daily basis. As the website owner,
it will be your responsibility to ensure that the business objectives and
functional requirements of the project are met. It is for this reason that
spending some time planning your website project and identifying all of
the requirements in advance will pay off tremendously and you will be
much more satisfied with the end result.
The return on investment (ROI) for the
hours that you spend planning your website project will be
in the form of weeks of saved effort and expense, plus the
website that you end up with will be tailored to your business needs
and will help your company make more money with less effort and expense.
Understanding and Preparing for the Challenges
Regardless of whether you are a marketing expert,
a business manager, a web developer, or a web designer, you will face
many challenges as part of building a website for your small business.
There are many different skills required to build
a successful website, and for each individual person the challenges will
be different. Marketing gurus will have no trouble cranking out tons of
great content but may have never tried formatting it using HTML or
using FTP to push files to the web server. Developers struggle with
writing the site content but they can build some really cool features
for the site. Managers know exactly what the customer wants and
what is good for the business, but may not understand what technology
is required to accomplish it. Designers make beautiful websites but may
not know how the layout and use of images affects search engine
optimization (SEO).
Regardless of what your experiences have been,
if you have started your own business and are now planning your website
development project, it is important that you know what you are embarking
on and avoid some of the common mistakes - this series of website planning
articles are intended to help you get going in the right direction.